From UltraViolet:  Did you hear the new single from Rick Ross? In it, the Reebok spokesman and rapper talks about drugging and raping a woman, saying “put molly all in her champagne, she ain’t even know it / I took her home and I enjoyed that, she ain’t even know it.”1

“Molly” is a popular street drug similar to ecstasy, which is used to distort reality and reduce inhibitions.2 His lyrics aren’t vague, he’s not hinting that he raped a woman–he’s clearly and proudly saying that he drugged and raped a woman who was not capable of consent.

Rick Ross has nearly 3 million Twitter followers3 and is releasing his 6th album this year.4 His last album debuted at #1 on the Billboard 2005–he’s well-known and has a huge following. Now, Reebok is paying him to promote their shoes and their entire brand.6 They’re holding him up as something to aspire to, thereby sending the message that raping a woman is cool–and that’s a dangerous message to send the boys and young men that Reebok markets to.

When a company rewards a man who raps about raping women, that’s promoting rape culture. Reebok needs to know that we won’t stand for this. Will you sign the petition telling Reebok that rape is NEVER okay and they should drop Rick Ross right away? Rick Ross is starting to get a lot of negative press over his song and companies are very sensitive about their brand.7 If we all push Reebok now, while the news is breaking, we can make sure they do the right thing and drop him.

Add your name to demand that Reebok drop Rick Ross.

Lots of blogs and other publications have been calling Ross out for his awful lyrics, including Huffington Post, Ebony, and The Grio.8 Jamilah LeMieux at Ebony explained the problem with his lyrics particularly well:

“What’s so scary about Ross’ line is that this is something that a good number of men and boys actually do… This is not just another terrible rap lyric to be dismissed. This is an important teachable moment for young men, boys and even some full-grown adults who don’t understand consent. Who don’t understand that yes, even the girl who brought the molly and the Magnums to the party can be a victim if she was not able to decide when and how they were used. THIS IS RAPE CULTURE…”9

Rape culture is alive and well in the US. Take, for example, the horrible assault on the 16-year-old girl in Steubenville and the awful coverage of the trial from CNN.10 Or the attacks on rape survivor Zerlina Maxwell for speaking out against the idea that women are responsible for stopping men from raping them.11 Or the fact that only around 2-8% of all rape reports are fabricated, but college students think that half of all reported rapes are fake.12 And Reebok is promoting rape culture by rewarding Rick Ross for glorifying rape with lucrative endorsement deals.

But Reebok isn’t just marketing to young men–they also have a major marketing effort aimed at women consumers. If we can convince them that public outcry over their Rick Ross endorsement will help drive customers straight to their competitors, we’ll show them that it doesn’t pay to support rape culture and they should drop Rick Ross right now.

Add your name.

Thanks for speaking out,

Nita, Shaunna, Kat, Malinda, and Karin, the UltraViolet team



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